In the fast-paced world of PR a quick turnaround and a strong brand identity is key. Great PR photography is essential in getting your message across, whether it is a small news-in-brief item or a fantastic feature. So why settle for low quality photography that could tarnish your work? Coverage is essential and a missed opportunity arising from poor photography could be the final nail in your feature’s coffin.
Conversely providing beautiful photos could result in an editor spotting the potential and giving your story even more coverage. Investing in a professional photographer is essential, someone who understands your area of expertise to sell your story; think of these photos as your shop window. Stand out from the crowd with photos and word that adhere to high standards and expectations for you and your client.